SUITSUPPLY just did it again. New cool advertising campaign.

The new season for SUITSUPPLY doesn’t mean sales. They simply don’t have any. More important that the new SS16 wonderful suits are coming featured in a powerful (and colourful) advertising campaign. This time it’s nothing about the RICH MEN’s WORLD. This is all about the WOMEN’s WORLD and the men as a TOY BOYs…

This is just what the company says about it: “Spring 2016—Sometimes it seems like it’s a woman’s world these days, and we just live in it. The modern woman is a confident tower of power, who knows exactly what she wants. She’s beautiful. She’s brilliant. She’s a bona fide titan. It’s hard not to feel…well, dwarfed. So what’s a guy to do? You’re a modern gentleman, but the tables have turned. You have a certain way with the ladies…that is, until they have their way with you. You’re a playboy, but what happens when the playboy becomes the plaything? Well, the water’s warm, the women are beautiful, and the sky is drenched by the sun. And most importantly of all, you’ve got your best suit of armor on your back. Suddenly, it’s obvious. There’s nothing else to do. Simply sit back, and enjoy the ride.”

 

So… Here is the full list of images. Let’s just simply enjoy it. “Boys? Good night. Ladies? Good morning…”

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Text: Pavel Boyman. Photos: press-archives.

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